Coherent is back at it, this time with a political banger - the Sink or Swim EP. This project paints America as a sinking ship - a metaphor for the collapsing societal environment during the pandemic. For the past few years, we have seen American leadership and society collapsing, now it's time to sink or... Continue Reading →
Review: Abstract Soundz – Abstract Archives
For fans of golden era boom-bap, jazzy samples, and raw, technical lyricism, here is an underground gem that will leave your head nodding and your mind liberated. While boom-bap emcees are seemingly harder to find in contemporary rap circles, multinational producer Abstract Soundz has pulled together some top-tier lyricists from around the world on his... Continue Reading →
AJ of ALVMNII – DOWNFALL | OFFICIAL MUSIC VIDEO
https://youtu.be/-_qRvxBGrBM No one can stop your grind. Keep your focus and stay moving. Middle finger to the haters - this is your anthem. The official music video for the single "DOWNFALL" off AJ's first EP. Bump and share! #HipHopForever #UndergroundHipHop #LasVegas Purchase and stream to support underground artists! Bandcamp: https://ajofalvmnii.bandcamp.com/album/downfall-ep Follow AJ on all... Continue Reading →
Single: ALVMNII – Know the Difference
“There's real and fake in everything - it's up to us to know the difference.” Emcees AJ and Coherent of ALVMNII provide truth in the purest form. This Las Vegas rap duo has just released their new single Know the Difference on all platforms. This boombap mellow vibe touches on conscious topics prevalent in the... Continue Reading →
Review: Ivy & DJ Bill-E Bob – Fireflies
There's a war going on inside nobodies safe from. Every person struggles with demons and internal chaos, often with abuse, conscience, fears, and even our blessings. For Las Vegas emcee Ivy, the struggle to suppress this internal war has gone on for years, choosing to self-medicate with drugs and music to calm the voices in... Continue Reading →
Review: Vic Smith – Mamie Lewis
"Slim chances, need answers, all in my feelings Mamie Lewis made me do it..." - Almost Lost When an emcee steps into the booth, it's like they become Superman, but alter egos have problems too. They can either grow to meet the pressure or succumb to it. Seeing that potential and failing to live up... Continue Reading →
The RUNdown – Ep. 7 Feat. NONE ILLA | Kanye West For President, Authenticity, Mistakes Artists Make
https://youtu.be/BYNN7eZ5gWk Is Kanye West a legitimate presidential candidate? In this episode, Cali emcee and entrepreneur None Illa joins us to spit some serious game! We discuss his new single and his background, if Kanye is a legitimate presidential candidate, how important is being authentic in hip-hop music/conscious rap, and we went over some mistakes independent... Continue Reading →
TheRUNdown Podcast – Ep. 5 Feat. Way2Gone
https://youtu.be/ReZlgnPb-Ck How important is building a brand for an artist? In this episode, we brought on special guest Way2Gone to run it down with us. We discussed the pros and cons of collaboration as artists, how to deal with haters, and ways to build and define your brand. Please follow him everywhere @Way2Gone Presented By... Continue Reading →
The RUNdown Podcast – Ep. 4
https://youtu.be/fD3MIFmbIwg Which emcees would you like to see go head-to-head in catalog battles? In this episode, the hosts discuss the recent updates surrounding the George Floyd murder, celebrity donations, etc. Then ALVMNII gets back to hip-hop discussing the sensation of versus battles within hip-hop, albums that inspired them, and also some tips on how to... Continue Reading →