Coherent – Sink or Swim EP | AVAILABLE NOW

Coherent is back at it, this time with a political banger - the Sink or Swim EP.  This project paints America as a sinking ship - a metaphor for the collapsing societal environment during the pandemic. For the past few years, we have seen American leadership and society collapsing, now it's time to sink or... Continue Reading →

Single: Avery Harden – Escape The Hood

Historically, West Coast hip-hop has glorified gang and street life. Without strong role models, young black men often get caught up in a street code that leads to death or jail, often inspired by the rap artists they admire. For Las Vegas native Avery Harden, he never saw it as an option. From a young... Continue Reading →

Review: Abstract Soundz – Abstract Archives

For fans of golden era boom-bap, jazzy samples, and raw, technical lyricism, here is an underground gem that will leave your head nodding and your mind liberated. While boom-bap emcees are seemingly harder to find in contemporary rap circles, multinational producer Abstract Soundz has pulled together some top-tier lyricists from around the world on his... Continue Reading →

AJ of ALVMNII – DOWNFALL | OFFICIAL MUSIC VIDEO

  https://youtu.be/-_qRvxBGrBM No one can stop your grind. Keep your focus and stay moving. Middle finger to the haters - this is your anthem.  The official music video for the single "DOWNFALL" off AJ's first EP.  Bump and share! #HipHopForever​ #UndergroundHipHop​ #LasVegas​ Purchase and stream to support underground artists! Bandcamp: https://ajofalvmnii.bandcamp.com/album/downfall-ep Follow AJ on all... Continue Reading →

Review: Ivy & DJ Bill-E Bob – Fireflies

There's a war going on inside nobodies safe from. Every person struggles with demons and internal chaos, often with abuse, conscience, fears, and even our blessings. For Las Vegas emcee Ivy, the struggle to suppress this internal war has gone on for years, choosing to self-medicate with drugs and music to calm the voices in... Continue Reading →

Review: Vic Smith – Mamie Lewis

"Slim chances, need answers, all in my feelings Mamie Lewis made me do it..." - Almost Lost When an emcee steps into the booth, it's like they become Superman, but alter egos have problems too. They can either grow to meet the pressure or succumb to it. Seeing that potential and failing to live up... Continue Reading →

The RUNdown – Ep. 7 Feat. NONE ILLA | Kanye West For President, Authenticity, Mistakes Artists Make

https://youtu.be/BYNN7eZ5gWk Is Kanye West a legitimate presidential candidate? In this episode, Cali emcee and entrepreneur None Illa joins us to spit some serious game! We discuss his new single and his background, if Kanye is a legitimate presidential candidate, how important is being authentic in hip-hop music/conscious rap, and we went over some mistakes independent... Continue Reading →

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