Single: Coherent x Eff Primo – When in Rome

"When in Rome" is the first single off Coherent's 4th album entitled World Ender, produced by Ivory. This song parlays conversations between the satanic elite and the children of God. It deals with topics heavily based in conspiracies like adrenochrome, ritual sacrifice, child trafficking, the Vatican, and much more. This song is available everywhere digitally.... Continue Reading →

Single: ALVMNII – Know the Difference

“There's real and fake in everything - it's up to us to know the difference.” Emcees AJ and Coherent of ALVMNII provide truth in the purest form. This Las Vegas rap duo has just released their new single Know the Difference on all platforms. This boombap mellow vibe touches on conscious topics prevalent in the... Continue Reading →

Single: Big Skoon – The Realness

Big Skoon's new single is sure to leave you stuck off "The Realness." Being authentic within hip-hop is a major principle of the culture and something this Vegas-based emcee/producer takes pride in showcasing within his music. He's tired of emcees misusing the mic, stunting, and reaching instead of teaching. Big Skoon honed his mic skills... Continue Reading →

Review: Ivy & DJ Bill-E Bob – Fireflies

There's a war going on inside nobodies safe from. Every person struggles with demons and internal chaos, often with abuse, conscience, fears, and even our blessings. For Las Vegas emcee Ivy, the struggle to suppress this internal war has gone on for years, choosing to self-medicate with drugs and music to calm the voices in... Continue Reading →

Single: Datz Who??? – DatzDiggy

Who's that kickin' at your door? Well, it's none other than DatzDiggy, Las Vegas emcee, and one-third of the dynamic rap group Lost Elements. His first solo single "Datz Who???" showcases his versatile rhymes skills over the classic "Kick In The Door" sample made famous by Biggie Smalls and DJ Premier. Flipped by producer/emcee Big... Continue Reading →

Review: Vic Smith – Mamie Lewis

"Slim chances, need answers, all in my feelings Mamie Lewis made me do it..." - Almost Lost When an emcee steps into the booth, it's like they become Superman, but alter egos have problems too. They can either grow to meet the pressure or succumb to it. Seeing that potential and failing to live up... Continue Reading →

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